Hype! is a documentary film directed by Doug Pray, released in 1996. It explores the rise of the Seattle grunge music scene, focusing on the local bands that became part of the cultural phenomenon in the early 1990s. The film features footage from key artists of the era, including Nirvana, Pearl Jam, and Soundgarden, and provides insight into the music’s impact on youth culture and the music industry.
The documentary blends concert footage, interviews, and commentary, showcasing how Seattle’s music scene gained national attention and how the grunge aesthetic influenced fashion and attitudes. It highlights pivotal moments in the careers of various musicians and the surrounding cultural landscape, making it a significant piece for anyone interested in the history of alternative rock.
Hype! received positive reviews for its authentic portrayal of the grunge movement and its influence on the music scene, and it won the Best Documentary award at the Seattle International Film Festival in 1996.